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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q127-Q132):

NEW QUESTION # 127
What are the similarities between Automation Studio and Journey Builder? (Choose three.)

A. Fire an event from Automation Studio to Journey Builder.
B. The option to convert a qualified Lead to a Contact.
C. Ability to define an email send.
D. Have duration plus wait activity (look for answers that start with JB or AS).

Answer: A,C,D

Explanation:
Explanation/Reference:

NEW QUESTION # 128
A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked?
Choose 2 answers

A. Does their company allow delegation of subdomains to third parties?
B. Can they provide access for Marketing Cloud to update the DNS records?
C. Are they able to modify their domain configuration's DNS entries?
D. Will they be able to post Marketing Cloud-provided DNS files when self-hosting?

Answer: A,C

Explanation:
Explanation
To configure a sending domain in Marketing Cloud, the customer needs to delegate a subdomain to Marketing Cloud and modify their DNS entries to point to Marketing Cloud's servers. These questions will help determine if the customer has the authority and ability to do so. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5

NEW QUESTION # 129
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?

A. creating customer segments from multiple data extensions
B. Designing decision logic via an intuitive user interface
C. Setting behavior-based goals
D. Processing zipped and encrypted file containing subscriber data
E. Building simple segmented campaigns without SQL queries

Answer: B,D,E

NEW QUESTION # 130
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
Which workflow should meet these requirements?

A. Triggered Automation: Import File > Group Refresh > Send Email(s)
B. Scheduled Automation: Import File > SQL Query(s) > Send Email(s)
C. Scheduled Automation: Transfer File > Import File > SQL Query(s) > Send Email(s)
D. Triggered Automation: Import File > SQL Query(s) > Send Email(s)

Answer: D

Explanation:
Explanation/Reference:
Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automation's are fired as soon as a file hits a specific location within FTP.
Transfer activity is involved when file in encrypted.

NEW QUESTION # 131
A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.
Which order of Automation Studio activities should be recommended?

A. SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File
B. Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip
>Import File
C. Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query
D. Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type

Answer: B

Explanation:
Comprehensive and Detailed Explanation:
The correct answer is C - Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File.
* Tracking Extract Activity pulls detailed email event data, including 'Not Sent' events, into a compressed file (.zip).
* You need a File Transfer Activity to move the file from the Safehouse and unzip it.
* After unzipping, Import Activity loads the extracted data into a Data Extension where queries can run.
#Why others are wrong:
* A and B: Data Extension Extract type is for DE records, not tracking events like Not Sent.
* D: Data Factory Utility is not part of the standard Automation Studio activities for these operations.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Tracking Extract and Automation Studio:
"Use Tracking Extract to retrieve event-level data, including Not Sent events, then use a File Transfer Activity to unzip and import the extracted data for analysis or reporting." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_as_tracking_extract_activity.htm)
-

NEW QUESTION # 132
......

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